This is a case study report of how I finally managed to drive 100 visitors (114 to be exact) to my site.
Before this, I was only getting between 2-5 Twitter visitors in a month with 4,000 over followers following me.
It is a shame but I can’t blame anyone because I basically don’t do much with my Twitter account.
Here is the stats from my Analytics if you are interested to take a peek.
What I did previously were:
- Follow other Twitter followers to gain Twitter followers.
- Tweet when I have a new post.
So, what had changed in the past one month that I had brought in 114 Twitter visitors into my site?
#1 – Find the best time to tweet
Do you know what is the best time for you to send your tweets? Or you just simply just tweet as long as you have a tweet.
If you tweet during the time that your followers aren’t active, basically you are wasting that tweet.
What you need to do instead is to find the best time for you to tweet.
The question now is, how do you know the best time to tweet?
I use this free tool Followerwonk to check when is the best time my followers are most active.
Below is an example of what you will get.
So, by knowing the period where my followers are most active, I only focus into tweeting during these periods.
Your next question will be what if you are not convenient to tweet during that time?
Bufferapp seems like a popular tool today but since I started with Hootsuite all this while, I’m still hanging to it.
Both tools are used by social media experts so they should be good enough for you to schedule your tweets.
#2 – Tweet more frequently
Are you sending just 1-2 tweets a day?
If that is good enough, then stick to it.
But if you are not able to perform well on Twitter, why not try what I had done.
During the period where I had a boost in my Twitter traffic, I sent around 8-10 tweets a day during weekdays.
I kind of ignored weekends but weekdays itself already gave me a good boost.
What do I tweet about?
First rule, never tweet to promote your stuff all the way.
My ratio is 20% of my overall tweets are about promoting my stuff while the remaining 80-90% are about tweeting useful stuff.
What are the useful stuff that I am talking about?
I go to big blogs like John Chow, Quicksprout from Neil Patel, Social Triggers from Derek Halpern, Smart Passive Income from Pat Flynn and many more and tweet about their articles.
I consider their articles as useful because they themselves are already a proven successful bloggers or internet marketers and whatever they wrote in their blog sure carries a heavy weight.
You can do the same as well by tweeting articles from big blogs that is within your niche.
So to round up this, while you are scheduling your tweets, ensure that you schedule about 8 – 10 tweets daily.
Use only 1-2 tweet to promote your blog while the rest, tweet about other useful articles.
Make your Twitter account useful to other Twitter followers and they will start following you genuinely.
#3 – Reply to tweets
When someone mentioned you on Twitter, don’t just let it be.
Part of engagement is to reply to your followers and whenever someone mentioned you on Twitter, reply that tweet.
Ensure that you had already setup email notifications whenever someone mentioned you on Twitter so that you will receive email when someone talks about you on Twitter.
Apart from that, you should also browse your Twitter Timeline once in a while.
If you noticed someone ask about some questions that is related to your niche and you think you have a good answer to that, reply that tweet.
Take note that if you want to become a Twitter power user, you will need to be actively involve in Twitter.
So, always reply to tweets and find opportunity to reply to tweets as well.
#4 – Email outreach
During this period, I had sent out over 200 emails to bloggers within my niche.
In particular, I asked them to checkout two of my posts below:
- How to fix these 100 blogging mistakes and build a successful blog
- How to start a blog and make money from it
Here is one of the sample of email template that I had sent out to them:
And to show the effectiveness of doing email outreach, here are some of the replies that I got:
Apart from quality backlinks, I received tweets as well.
Out of 200 emails that I sent out, about 10% responded positively to my email and they either share on Social Media or put up my article on their blogs.
Hence, email outreach is not just effective to build Twitter traffic but it also helps you gain SEO backlinks.
Since we are focusing very much into Twitter, I will not talk too much on the SEO benefits that you can possibly gain from this kind of outreach.
Here’s how I did my email outreach:
- Get a list of bloggers or webmasters that I think will love my content. Target to get a list of 100-200.
- Keep them in a spreadsheet and remember to have a column for their contact form page or email address. This will speed up your email outreach process.
- Write an email template. If you want, you can have more templates for A/B testing purposes. In my previous campaign, I had 3 templates.
- Keep your email short and straight to the point. Busy people will not spend time reading your long emails.
- Personalize your email and send to your list.
- I usually start off with 50 bloggers first and see what’s their feedback. The reason I have 3 email templates is because after each feedback, I modify my email template and send a different version to the rest.
- Follow up with them if they don’t respond. Apart from emailing, you can also try to reach them on Social Media.
Email outreach is one of the most successful strategy I personally think whether it is to improve Social Media presence, drive blog traffic or SEO.
It is like a foundation to internet marketing but people normally ignored this.
I’d like you to try this out and tell me what’s your result.
So, it is not really difficult to drive traffic from Twitter.
All you need to do is to be an active Twitter user.
I had tried that for a month and I find great result with it.
Why not give yourself a try to improve any Social Media platform performance that you are good at and tell me what’s your result and how you did it below.